“mindTOONness” is a series of TV specials designed to ignite kids’ imagination and foster healthy development. It appeals to 4-8-year-olds through positive anthropomorphic characters they can relate to, who live with their families in a fantastical land that combines snowy mountains with tropical forests. While the setting is diverse and magical, the animals’ adventures serve as allegories for important psychological concepts, helping children develop into healthy and strong adults. From letting go of material items and beliefs that hold us back to realising how our perception shapes reality, these episodes tackle serious topics through a lighthearted lens. Supported by the psychological expertise of Luca Mazzucchelli, “mindTOONness” aims to bring the success of “SerenaMente” book series to families worldwide.