Digital creation in Bordeaux is a hit!
The creative and cultural ecosystem of the Bordeaux Metropole region continues to grow, thanks in particular to the leverage of digital technology. The Bordeaux Metropole region supports the development of this growing economic sector, which generates innovation, creativity, and employment. This potential has become even more obvious in the wake of the public health crisis, despite real disparities between sectors: the creative economy has been confirmed fields of opportunities for projects and collaborations, business and careers, innovation and transition. What better marker than creativity can highlight the uniqueness of a territory and its talents?
France has two-thirds of its animation programmes exported, with 75M€ sold internationally. It accounts for more than a third of European production and ranks among the world’s top four, along with the United States, Japan and Canada. It is the world’s second largest video game producer after the United States.
The 7th largest metropolis in France with 801,041 inhabitants and 73,841 businesses spread over 28 municipalities, Bordeaux Metropole focuses its actions on three areas:
- Defending and developing employment;
- Making a success of economic, social and ecological transitions;
- Balancing the distribution of activities within the framework of a wider territorial cooperation.
In 2022, it is firmly positioned on the stage of sustainable European cities:
- European capital of smart tourism;
- Presidency of the Global Social Economy Forum;
- #12 of the Global Bicycle Cities Index;
- Winner of the European Commission’s AMI “100 climate neutral and intelligent cities by 2030”.
The Nouvelle Aquitaine Region and the Bordeaux Metropole represent leading territorial players, with a booming creative and digital ecosystem (special effects, virtual reality, motion design, post-production, video games, etc.). Bordeaux and Angoulême thus form the second largest centre for animated image production in France.
In terms of video games, their ecosystems merged in 2021, giving birth to SO·Games. This regional player brings together all the professionals in the sector and carries out projects, particularly in the fields of excellence, employment and eco-responsibility.
The cultural and creative industries, through their potential for job creation and outreach, are a major challenge for the Bordeaux region and its economy.
That’s why, from 4 to 6 March 2024, Bordeaux is proud to support, for the 9th time, a major event for the cultural and creative industries: the European Cartoon Movie forum (900 animation film professionals from 40 countries), in partnership with the Nouvelle-Aquitaine Region, the City of Bordeaux and the Image Magelis cluster in Angoulême. The opportunity to connect local actors of the creative and digital economy and animated image European professionals, and to highlight the innovation capacities of the territory.This professional forum is an essential meeting place for creative people in the world of animation and for investors, buyers, distributors, media players, etc. to develop projects and set up co-productions.
THE CREATIVE ENERGY BOOSTING THE TERRITORY
With four competitive clusters, one Bordeaux- Euratlantic National Interest Operation and three Metropolitan Interest Operations (Bordeaux Inno Campus, Bordeaux Aéroparc and Arc Rive droite), the Bordeaux metropolis enjoys economic dynamics placing it among the top three French cities. Bordeaux is not just recognized for its quality of life, but also for the exceptional dynamism of its economic ecosystem, a sector of the social and solidarity economy in full bloom, and for the emergence of new economic sectors (digital, innovation, breakthrough technologies, biotechnologies, robotics, fintech, cultural and creative industries, etc.).
The economic action of Bordeaux Métropole resolutely tends towards ambitious objectives in terms of employment, support for the ecosystem, digital and ecological transition.
This involves initiating all actions to support the extraordinary dynamism of our territory in terms of sustainable development and its resolve to become more sober in its practices: the ecological transition is an essential subject which must drive the development of our companies. While digital technology is an important lever for our territory, its environmental impact is a key issue that concerns all of us, companies and public authorities, the general public and the world of R&D.
