Madrid Pixel Cluster is a necessary initiative given the degree of maturity of the sector and a pioneer in Spain. Madrid being the one that promotes and leads the creation of a cluster of animation and digital creation, not only because it concentrates more than half of the companies and turnover of this industrial sector, but because of the great growth potential that the capital of Spain houses as pole of attraction for investments and international talent.
Madrid is a capital node in the digital economy, where new entertainment platforms play a strategic role. Digital resources in audiovisual are fundamental in the new era of image and Madrid, due to its concentration of talent, companies and resources, is where the best conditions should be created for this industry to develop and grow.
Pixel Cluster Madrid is the instrument for large companies, small companies and individual talent to come together to undertake major projects in the face of the technological and innovation challenges we face in the 21st century entertainment industry.
The sub-sector of animated cinema and digital image generation is undoubtedly one of the most innovative cultural industries, and with more specific technological needs within the audiovisual and entertainment industry. Since the 1980s, digitally generated images have become one of the most dynamic elements of culture and economy in the entertainment industry. Not only a specialised sub-sector has been created but an entire value chain that includes: training, software development, audiovisual creation, animation production, video games, VFX, distribution and a surprising conglomerate of auxiliary companies that work and sell their products at an international level, with a high degree of specialisation and innovation.
In the last twenty years, Spain has managed to position itself among the leading countries in the development of the animation and digital image sector. Both the international recognition achieved by our animated cinema, as well as the important technological milestones that have been achieved by companies based in Spain, as well as the attraction to our territory of foreign capital that invests in talent and resources in Spain, mean that the sector has reached a degree of maturity and excellence adequate to face new challenges and take new steps in its development, and this will only be achieved through the confluence of efforts and objectives between the different actors in the sector.